✅ Who This Role Is For
You’ve built Meta ads that scaled and can show the numbers
You think in insights & angles, not just “content”
You thrive in fast loops: brief → test → learn → iterate
🚫 Who This Role Is Not For
Your background is mostly brand design, editorial, or UGC
You’ve never shipped Meta ads with measurable scale (Adspend, ROAS, Impressions)
You prefer polish decks over fast, testable concepts
💖 About OYO
OYO is a bootstrapped skincare brand founded by two sisters in 2021.
Started with a 3-step intimate skincare routine
Launched Bye Bye Bush, a cult-favorite hair removal cream (our #1 bestseller)
Today, we’re Meta-first, growing TikTok organic, and looking for the creative lead who can take our ad strategy to the next level
✨ The Role
Your mission: build and lead OYO’s performance creative machine.
Design and run a lean, high-output Meta pipeline
Ship 5+ fresh ad concepts weekly
Partner with our Media Buyer to scale winners fast
Guide a small freelance pod (creators, copywriter, editor) with clarity & speed
Turn creative into a system
📊 Success Metrics
Creative Testing: ≥5 new Meta ad concepts tested per week
Winning Ads: 1+ / month
Speed: Avg. brief → live ≤5 days
Funnel Health: Evergreen AMER ≥2.5
💎 What We Offer
Part-time / freelance role (remote, flexible hours)
Competitive pay + performance upside
Real ownership of creative at the core of the brand
A lean, high-trust team where your ideas move fast and actually ship
📮 How to Apply
Send to
[email protected]:
A 1-min Loom video on why you’re the one
Your top 3 ads with performance metrics
Subject line: Performance Creative Lead – [Your Name]
Note: We prefer candidates based in the U.S., but are also open to Canada, other countries in the Americas, and Europe (not beyond).