Parade makes Creative Basics—expressive underwear in soft, sustainable fabrics for people sizes XS-3X.

Own cross-functional relationships to help inform strategy and support data-driven decision-making
Work with key stakeholders to transform business needs into powerful data models, visualizations, and dynamic reports.
Model clean datasets for analysis using SQL-based queries.
Help develop and maintain our data pipeline and business intelligence tools to make data accessible to all teams across the company.
Proactively raise, support, and improve data for answering direct questions; foster your own curiosity through self-driven projects that meaningfully inform how we work - making us more impactful, more efficient, and more thoughtful.
Work on ad-hoc analytics projects that span cross-company&nbsp; and involve more intensive data manipulation and modeling.

Lead the CRO, engineering &amp; UI/UX teams. Manage roadmaps, strategy and budgets.
Manage and prioritize day to day requests for digital and engineering teams.&nbsp;
Run daily / weekly standups with the team to ensure tasks are prioritized and completed in a timely manner.&nbsp;
Work cross functionally to ensure expectations are met for launches and business goals.&nbsp;
Ensure the website is running smoothly 24/7 and features are properly scooped and QA’ed prior to launch.&nbsp;
Manage external vendors and tools as it relates to the storefront and digital experience.&nbsp;
Manage testing and feature roadmap across CRO and engineering.&nbsp;
Be in the in-house expert of how all of our digital storefront works.
Analyze customer behavior and develop hypotheses for A/B testing. Weigh impact vs. effort through our prioritization framework, develop KPIs, and work with Engineering &amp; Growth to execute the tests with the biggest chance to impact revenue
Collaboration with Data, Engineering and Growth develop and implement an eCommerce personalization practice
Ensure that all pages are optimized for SEO
Lead digital product on the customer journey, including landing page creation, user testing, and conversion rate optimization
Continuously improve the Parade friend portal and back-end community process to improve engagement and revenue of our community.

Lead evergreen and launch specific brand touch points including emails, digital paid ads, printed collateral, events, organic social, out of home, merch design, packaging, and more.&nbsp;
Collaborate with team on brand adherence &amp; evolution&nbsp;
Collaborate on creative concepting, pulling references, and inspiring junior team members
Communicate timelines, specs and needs effectively to ensure timely delivery of assets
Ability to work independently, balanced with strong collaboration skills
Ability to edit and comp photos and videos used across site, social, and email&nbsp;

Support the development of go-to-market strategies for new product launches that lead with our brand ethos of self-expression, sustainability and fun.&nbsp;
Lead the email creative briefing process and ideate engaging product stories that generate revenue using consumer insights and internal best practices.
Collaborate with the creative team to develop brand-forward and revenue-driving content across all marketing channels.
Manage and optimize the marketing calendar based on performance of campaigns and have the ability to prioritize campaigns and messaging.
Build the loyalty journey for Parade leading the Parade VIP strategy, ideas and ongoing execution of the program
Partner with Community to bring community-first stories into all Parade marketing channels.
Work collaboratively with channel and functional leaders to build campaigns that leverage best practices, consumer insights and culture.&nbsp;
Drive meaningful relationships with consumers across all touch points at Parade through both big programs and everyday moments.&nbsp;
Collaborate on new product positioning and work hand-in-hand with creative teams to turn strategy into relevant, vibrant creative expressions.

Maintain flow and campaign testing framework.&nbsp;
Partner with engineering to maintain and build on top of Parade's technical retention stack.&nbsp;
Develop automated reporting on performance of different aspects of email and SMS.&nbsp;

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