Capture, edit, and produce high-quality visuals (images, videos, and reels) that align with the brand’s luxury aesthetic and engage our audience across social media platforms. Manage and execute all organic-social first photo shoots, inclusive of organizing talent, product samples, and sets. Partner with the internal photo and style team to create branded social-first content during our campaign photoshoots Align with the brand marketing team to ensure that content supports overarching campaign strategies and storytelling objectives. Stay on top of industry trends, social media developments, and emerging content formats to ensure the brand remains relevant and innovative in the luxury retail space. Organize and manage content assets, ensuring accessibility and quality control for future use across other channels. Partner with the Senior Manager of Brand Marketing on content testing strategies. Curate additional content creators as needed to supplement the organic social content plan. Create detailed briefs for each creator that incorporates strategic brand messaging and provides specific video examples for them to work off of. Coordinate their product requests, provide feedback and approval on all content, and edit all videos