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    Paid Social Manager
    Posted Dec 19, 2024
    In-Office
    $18 - $21 / hourly
    New york, ny, Usa
    About Boll-branch
    Help the paid social team run the day to day media on Meta including budget setting, launching and taking down creative, and optimizations to top and bottom performing creatives. Launch new campaigns and ads for multiple promotional changes throughout Q4. Come up with new creative ideas and optimize variants based on what’s working for us, and what is being seen in the marketplace. Partner with in house cross functional teams including creative, copy, brand and ecom to fuel optimizations, tests and learnings Oversee, optimize and test landing page experiences to propel performance. Manage and keep reports and analyses up to date to monitor main KPIs across the funnel (such as CPA, AOV, ROAS) on a daily basis and propose enhancements to improve efficiency and scale. During cyber week, supporting hourly budget changes and optimizations with the paid social team to hit revenue and customer targets.
    Requirements
    3-4+ years of proven relevant Meta paid social experience in a performance/growth marketing DTC role. Experience managing multi-million dollar budgets during high holiday. Highly responsible, detail oriented, responsive and reactive. Expert knowledge in Meta Ads Manager, with hands on keyboard buying and knowledge of bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting. Fluent in influencer landscape and allowlisting. Experience in building and maintaining custom product catalogs via Shopify. Technical understanding of social platform reporting tools, pixels, APIs, and attribution. Strong analytical skills, highly proficient in marketing data tools such as Google Analytics and Looker, as well as data analysis tools, particularly Excel. High-level attention to detail, with strong organizational, project management, and presentation skills. Energetic and positive team player, with an eagerness to learn and grow. Experience working on luxury brands / higher priced goods is an added bonus. The primary location for this role can be based in either our Summit, NJ or NYC offices. We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may also be times when you’re asked to work in one of our offices because it’s in the best interest of our business or your team. The annual base salary range for this role is $75k-130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role) . It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.
    Paid Social Manager at Boll-branch