Copy Strategy & Execution (50%)

Team Leadership & Cross-Functional Collaboration (30%) Manage and mentor a team of copywriters, fostering a collaborative environment where creativity thrives. You’ll ensure cohesion across all copy outputs and partner closely with Brand Strategy, Creative, Product, Merchandising, PR, and Marketing teams to align messaging with business priorities. Be the champion of brand consistency, ensuring copy supports the overall brand guidelines while adapting for different channels and audiences. Brand Voice Development (15%) Continuously evolve and refine the brand voice, ensuring it remains fresh, relevant, and impactful as the Bombas scales. You’ll contribute to the “why” behind the words—partnering with the Brand Strategy team to shape positioning across product launches and masterbrand narrative through thoughtful messaging frameworks. Optimization & Process Improvement (5%) Utilize performance insights and customer data to iterate on copy and improve KPIs. Work with Creative to identify and implement process optimizations that drive efficiency across the copy team’s workflows. You’ll also proactively seek new opportunities to improve how we communicate and connect with our customers.