Campaign Planning & Execution:

Performance Analysis & Optimization: Monitor campaign performance across channels, analyzing metrics including but not limited to; impressions, clicks, conversions, cost-per-click (CPC), and subscription CPAs, conversion rates  Create regular performance reports, visualizing data and highlighting key insights to stakeholders (e.g., weekly reports, monthly summaries) Oversee A/B tests on ad creatives, landing pages, and targeting parameters to optimize campaign effectiveness  Collaboration & Communication: Work closely with internal teams (e.g., creative, content, product) to ensure paid media deliverables are received and delivered to agency partners on time Liaise with external partners such as ad networks, agencies, and technology providers Maintain organized files of campaign assets (ad creatives, copy, landing pages) for easy access and reference  Research & Development: Continuously research industry trends, best practices, and emerging platforms to identify new opportunities for paid media campaigns Assist with  the evaluation and execution of new advertising channels and technologies to expand reach and improve campaign performance