Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey. Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant Assist in defining overall copy process Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address Execute on ROB copy needs across Marketing (primary stakeholder) and other teams

Chiefly architect messaging themes for brand and marketing campaigns w/ CD Present copy strategy behind campaigns carefully articulating the strategy and business impact Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve Demonstrate leadership of company & team values, leading by example Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed   Minimum Qualifications: We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.  6-8 years experience writing in-house or external agency 2-4 years within B2B SaaS Excellent ability to create brand messaging Excellent knowledge of copy nuances and how to tailor to campaign goals Strong understanding of channel nuances and to be able to write to them Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion Strong understanding of B2B SaaS products, industry, and challenges Obsessive high standards of copywriting Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions Partners with stakeholders to deeply understand their goals Ability to set copy direction across brand and campaigns Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns Adept at providing feedback Has a strong repeatable process to arrive at great copy    What Can Help Your Application Stand Out: Strong at presenting and pitching work Strong ability to envision copy visually in motion and static placements Excellent knowledge of writing tools (google docs, etc)   Our Commitment to Inclusivity and Diversity At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.  -- For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job. #Li-remote