Develop and manage the overall marketing website strategy, roadmap, and information architecture, aligning with company initiatives and marketing goals. Consistently monitor and optimize user experience and design, partnering with cross-functional stakeholders, writers, and designers to reflect the brand’s identity while ensuring the website delivers on key performance metrics. Continuously monitor and audit website performance, ensuring pages are up-to-date, content is fresh, and technical issues are resolved in a timely manner. Serve as the product & technical owner of the website, troubleshooting complex issues, and maintaining site health. Maintain compliance with web accessibility standards, ensuring the website is inclusive and user-friendly. Manage and lead website development resources, including in-house and external developers.

Partner with creative to support marketing teams in the development of new website pages, to refine existing ones, and maintain alignment with brand and business goals. Foster cross-functional collaboration to deliver an integrated and seamless brand experience across digital touchpoints. Work closely with MOPs & RevM teams to implement performance tracking through tools like Google Analytics (GA4), Google Tag Manager, Hubspot, SEMrush, and Optimizely (or similar tools). Support the development and execution of new brand strategy, ensuring alignment with website content, user experience, and overall brand positioning. Routinely share data findings, roadmap updates, new tests, tests results, and content updates with Marketing leads. Drive conversions and experimentation Own conversion rate optimization and implementation efforts, including the development of A/B & multi-variant testing, to continuously improve website performance and maximize lead generation. Leverage analytics to report on web metrics, provide actionable insights, and prioritize improvements through a new development process. Develop and execute a sitewide quarterly roadmap that generates innovative ideas, develops new tests to implement, and strategies to improve on our site goals. Follow-up on sitewide lead generation to determine health and quality of leads. Minimum Qualifications: We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.  Experience managing complex, multi-line-of-business websites, with expertise in Hubspot and CMS architecture. Strong proficiency with web performance tools such as Google Analytics (GA4), Google Tag Manager, SEMrush, and Optimizely (or similar tools). Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations. Familiarity and ability to develop with front-end web development basics (e.g., HTML, CSS, JavaScript). Proven ability to work effectively across teams, including developers, designers, marketers, and business stakeholders.  Experience leading cross-functional website projects that integrate branding, design, technology, and performance goals to achieve measurable results. Strong experience in conversion rate optimization (CRO) and A/B testing. Ability to analyze data, draw insights, and translate them into actionable strategies. Effective at generating data and insights, and communicating them cross teams. Minimum 3-5 years of experience in website management in a performance oriented capacity. Minimum 3-5 years of experience in website development using coding CMS and coding technologies. Minimum 1-2 years of experience in people management. Adaptability to thrive in a fast-paced, dynamic environment where priorities may shift. A commitment to staying current with the latest in technology, web trends, and industry best practices. Our Commitment to Inclusivity and Diversity At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.