Execute launches and align internally on marketing partner integrations and features in integration products, including joint-value proposition messaging and full-funnel GTM plans. Identify level of promotional visibility for proposed partnership in order to align launch activities to business impact.
Collaborate with partners to develop co-marketing plans that effectively promote a partner-led launch.
Work closely with product team to ensure integration meets user requirements and G2 brand standards; develop and deploy enablement assets to align with sales priorities.
Technical details and value proposition are translated into marketing and sales materials to communicate value to external audiences.
Measure and report on the impact of the launch, including shared learnings for future launches.
Ongoing GTM strategy with Strategic 5 partners:
Maintain relationships with marketing counterparts at partner organizations, ensuring G2 is positioned as a valued partner and invited to participate in high-impact initiatives.
Provide recommendations on where bringing in partnerships can add value to our overall go-to-market message and work closely with the product marketing peers to weave integrations into overall G2 marketing campaigns.
Partner with event and demand generation teams to develop and execute a regional, G2-hosted event series in co-sponsorship with top 3 strategic partners.
Co-Build and Support Partner Programs and Ecosystem Scale
Co-develop, in collaboration with the partnership team, programs for new G2 partnership models, expanding G2’s scale to support integrations with new businesses and industries Create and maintain internal and external documentation for partner program
Prepare materials for partner program as needed, expanding G2’s visibility in the B2B technology ecosystem
Support G2 and Partner-owned Events