Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy (20%).

Market Differentiation: Conduct competitor analysis and market research to identify opportunities for differentiation and growth (10%). Why: To stay ahead of competitors and capitalize on emerging trends. How: Use market insights to inform product positioning and messaging strategies. Value Proposition Design: Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions (20%). Why: To build a strong brand identity and drive customer adoption, engagement, and product usage. How: Work closely with cross-functional teams to ensure cohesive and compelling  messaging across all channels.