Own the end-to-end setup and execution of paid media review generation campaigns (e.g., email, social, ads) for strategic customer accounts. Monitor and analyze campaign performance to identify trends, report results, and proactively optimize for higher conversion and engagement rates. Partner closely with the Review Generation Services team, Customer Success, and Sales teams to align on priorities. Test and implement new channels, outreach tactics, and incentives to enhance review volume and quality. Present campaign results, insights, and strategic recommendations to internal stakeholders and customer-facing teams.

2–4 years of experience in digital marketing, paid media, customer outreach, or similar roles—preferably within a B2B SaaS environment. Proven success in executing data-driven outreach or lead generation campaigns. Experience working with paid channels.  Strong analytical skills with the ability to interpret campaign performance and provide actionable insights. Excellent communication and project management abilities. Self-starter mentality with comfort navigating ambiguity and managing multiple priorities. Familiarity with tools such as Salesforce, Google Sheets/Excel, and marketing automation platforms a plus. Our Commitment to Inclusivity and Diversity At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.