Requirements
Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.
About You
You are passionate about the elements that create an overall design aesthetic. You have an eye for visual standards and bringing beauty to the forefront. You enjoy collaborating with multiple teams to execute the artistic vision.
About The Role
As the Art Director, you are responsible for leading the brand vision and execution through conceptualizing creative for various channels and platforms, including all goop owned photoshoots, marketing, strategic partnerships, social content, Ecomm, merchandising and more. You will also lead Graphic developing and maintaining the Goop brand’s personality and style through visual assets. You will work cross functionally and within the creative team to influence and inspire.
Responsibilities include:
Responsible for delivering on-set art direction for asset deliverables.
Lead photoshoots, ensuring a consistent visual identity and brand message.
Collaborate with the production team to develop model casting and crew of photographers and stylists, selecting for shoots as needed.
Create shot lists for campaigns, taking into consideration the needs across various channels and platforms.
Participate in post-production responsibilities including retouching and overseeing the delivery of assets to teams.
Ensure that images are of the highest quality and that deadlines are consistently met within the established budget.
Provide leadership to the Graphic Design team to create visually distinctive and brand-elevating assets across all channels.
Collaborate with cross-functional partners to ensure best in class business practices.
Qualifications & Experience
Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
7-10+ years’ experience in a design related role with experience working with fashion/beauty brands.
Proficiency in Adobe Creative Suite or similar design software.
Strong portfolio showcasing a range of design projects across various platforms and mediums.
In-depth on-set photoshoot experience.
Excellent communication skills, highly organized and meticulous attention to detail.
Ability to work efficiently in a fast-paced environment, managing multiple projects and deadlines simultaneously.
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