About The Company

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.    About You   You have a passion for luxury lifestyle brands and enjoy blending creativity with data-driven insights. You thrive working with a collaborative team, and are proactive, solution-oriented and enjoy a fast-paced environment. A role that incorporates creativity and analytical thinking energizes you, and you are excited to be a part of a dynamic team.    About The Role  The ideal candidate will have a strong understanding of email marketing, customer loyalty, customer segmentation, and campaign optimization, along with a keen eye for creativity and an appreciation for luxury lifestyle brands. This role will report into the Marketing Insights Manager and work closely with editorial and design on the execution of the email marketing program.    Responsibilities include: Assist in the development and execution of retention marketing strategies to drive customer loyalty and repeat purchases.  Manage the end-to-end email & SMS marketing process, including campaign planning, content creation, scheduling, and deployment.  Assist in creating an engaging and personalized campaign calendar, including product launches, promotions, and seasonal initiatives.  Conduct A/B testing and analyze campaign performance metrics to optimize email engagement and conversion rates.  Segment customer database based on behavior, purchase history, and demographics to deliver targeted and relevant communications.  Monitor daily, weekly, and monthly performance to identify areas for improvement.  Support the implementation of customer retention programs, such as loyalty rewards, referral programs, and personalized incentives.  Stay informed about industry trends and best practices in retention marketing and make recommendations for continuous improvement.    Qualifications & Experience  Bachelor's degree in Marketing, Communications, or a related field.  1-2 years of experience in email marketing, preferably in the retail or e-commerce industry.  Strong understanding of email & SMS marketing platforms (such as Iterable, Attentive, Klaviyo).  Proficiency in data analysis and reporting tools (such as Google Analytics & Looker) to track and measure campaign performance.  Excellent written and verbal communication skills, with a keen attention to detail and brand voice.  Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.  Creative thinker with a passion for luxury lifestyle brands and a strong aesthetic sensibility.  Collaborative team player with a proactive and solution-oriented mindset.     FAQ