Requirements
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You are an experienced and creative editor with a deep passion for beauty and wellness content. You have in-house digital media experience, a sharp editorial eye, and the ability to produce engaging, commerce-driven stories. Assigning, writing, and editing are second nature to you, and you thrive in a collaborative, fast-paced environment.
About The Role
The Editor, Beauty & Wellness will create and manage editorial content focused on beauty and wellness across all goop channels. This includes assigning and writing stories, managing partnerships, and crafting articles that align with goop’s voice and brand values. The ideal candidate has a strong understanding of digital content strategy, e-commerce, and storytelling.
Responsibilities include:
Assign, edit, and write editorial content for beauty and wellness categories.
Collaborate with internal teams on branded partnerships and special projects.
Develop and execute content strategies that align with business goals.
Write e-commerce and SEO-driven articles, ensuring they are engaging and optimized for conversion.
Manage editorial calendars, pitches, and story development.
Stay on top of industry trends and maintain strong relationships with freelance writers and industry contacts.
Qualifications & Experience
5+ years of editorial experience, preferably in the beauty, wellness and/or fashion industries.
Strong writing, editing, and storytelling skills.
Experience managing branded content and strategic partnerships.
Knowledge of affiliate marketing and e-commerce best practices.
Ability to work cross-functionally and manage multiple projects simultaneously.
Proven ability to create high-quality content under tight deadlines.
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