About The Company

goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise.  Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.  About You   You have a genuine passion for growth marketing and exhibit a proactive approach to problem-solving. You thrive in collaborative settings, enjoy the testing and execution of digital media advertising, and are eager to learn and bring new ideas to the table. You have a strong work ethic, enthusiasm for tackling challenges, and a desire to contribute positively to our company culture and objectives.  About The Role  As a Growth Marketing Assistant, you will have the unique opportunity to apply your experience hands-on in paid and performance marketing, working closely with the team and cross-functional partners on impactful day-to-day responsibilities. You’ll have the chance to immerse yourself in omni-channel marketing strategy, marketing analytics, and paid-first ad creative and influencer partnerships, contributing to our team's success while developing your skills in growth marketing. This role is perfect for motivated individuals seeking to explore their passion for marketing, develop new competencies, and lay the groundwork for a successful career journey.  Responsibilities Include:  Working in ad platforms such as Meta, Pinterest, and TikTok to launch ad campaigns, pull reporting, and share metrics.  Assistance on Growth/Influencer tracker to help secure content for ads from influencers, working closely with brand team   Communicating with affiliate agencies and publishers to share sale promotions, launches, and initiatives   Work closely with the e-commerce team to refresh and update paid ad landing pages to optimize CRO   Qualifications & Experience  Currently enrolled in a relevant undergrad (entering Junior or Senior year) in a related area of study or within 1-year post-graduation  Excellent communication skills, both written and verbal  Proven ability to work effectively in a team environment.  Demonstrated problem-solving skills and willingness to learn.  Familiarity with or experience with paid social or email marketing, social media or influencer marketing, or marketing analytics.  Experience with basic Excel functions (pivot tables for large data sets and creating pivot charts)  FAQ