Requirements
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
As a forward-thinker, you thrive on using data-driven strategies to create engaging and effective visual merchandising. Your exceptional eye for detail and aesthetics is integral to the brand consistency across all our locations. With your proven ability to optimize product placement and sell-through rates, you skillfully drive increased sales and profitability. Your familiarity with retail planning and product allocation contributes significantly to enhancing the customer journey, driving repeat business, and promoting our brand.
About The Role
As the Manager, Visual Merchandising, you will leverage sales data, consumer insights, and ROI-oriented planning to optimize merchandising strategies. Reporting to the Vice President of Retail, you will drive continuity and consistency across all locations in visually engaging merchandising. You will also work on optimizing store density and capacity to maximize sell-through and meet customer demand. This role requires a balance of creativity, analytical acumen, and strong leadership skills.
Responsibilities Include:
Developing and executing data-driven merchandise strategies, optimizing product placement throughout the store to ensure maximum productivity and sell-through rates.
Ensuring visual consistency and brand DNA across all locations by adhering to and implementing high standards of visual merchandising that echo goop's brand identity. This involves ideating, planning, and executing visually appealing presentations for product launches, promotional events, and seasonal displays in line with our retail planning calendar, as well as the company marketing calendar.
Pioneering the development and implementation of key visual merchandising standards and guidelines to ensure scalable growth across all locations. This includes creating and distributing comprehensive visual guides and ensuring store teams adhere to these standards.
Collaborating closely with store managers and other stakeholders to align on visual merchandising strategies, providing training, feedback, and guidance as needed to ensure understanding and adherence to goop's visual standards.
Building strong, effective relationships with cross-functional partners, fostering an omnichannel approach to ensure a seamless blend of retail and corporate initiatives.
Owning and managing visual execution budgets with full accountability for costs impacting the P&L, ensuring strategic allocation and financial efficiency.
Leading visual execution for new store openings, serving as a key stakeholder in ensuring stores are set up both visually and by assortment to optimize the customer experience and drive performance
Qualifications & Experience
5-7+ years of visual merchandising management experience, ideally in a beauty, wellness, or lifestyle brand.
Proven ability to develop and implement effective merchandising strategies based on data analysis and consumer insights.
Exceptional aesthetic sense and attention to detail.
Experience in managing product flow and allocation and optimizing store density and capacity.
Track record in integrating corporate initiatives with retail engagement to enhance the customer experience.
Proficiency with MS Office; Outlook, Excel, Word, and experience with visual merchandising software.
Excellent time management skills and ability to adapt to changing work demands.
Ability to travel 20-40%.
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