Scouting Talent: They find influencers who vibe with the brand and its audience. They’re all about looking for creators who have strong engagement, real followers, and authentic content. Staying Ahead of Trends: They’re always on the lookout for up-and-coming influencers and hot trends so they can keep campaigns fresh and relevant.

Contributing to the Strategy: They work with the marketing team to come up with campaign ideas that hit the mark. Whether it's a product drop or a viral moment, they make sure the campaign’s goals are clear. Setting the Vibe: They give influencers the deets on what kind of content is needed (like key messaging or hashtags) while letting the influencers keep their unique style. Handling Deals & Relationships: Sliding Into DMs: They reach out to influencers, pitch collaboration ideas, and negotiate terms, ensuring both sides are on the same page about payment, content, and expectations. Building Long-Term Bonds: They don’t just work with influencers once—they build lasting relationships that lead to future collabs and more opportunities. Tracking the Vibes: Monitoring the Campaign: They keep an eye on how campaigns are performing, checking stats like reach, likes, shares, and sales to see what’s working and what’s not. Crunching Numbers: After the campaign ends, they analyze the data and figure out what went well, what could be better, and how to improve next time. Content Approval: