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    Creative Director, Growth Marketing
    Posted Nov 27, 2024
    Hybrid
    New york, Usa
    About Harrys
    Team Leadership: Build and inspire a team of creative strategists, designers, editors, and content creators to foster a high-performance, high-energy, winning performance creative team Operating model: Design and implement a factory line that consistently generates a high velocity of creative assets to test, optimize, and scale Creative Strategy: Set a strategy that enables the Growth marketing team to exceed their ROAS goals, while continually testing and learning to build a pipeline of creative assets.  Steer the ship, in collaboration with channel managers, so the team knows when to iterate on a winning concept vs try something new  Creative Briefing: Oversee the briefing process to develop clear and actionable briefs for internal creative teams, external agencies, and creators to produce assets that dramatize our brands’ points of difference to drive conversion Creative Execution: Lead the actual development and execution of performance-driven creative assets (video, display, audio, social) that resonate with target audiences and drive measurable results Performance Measurement: Oversee the Creative Strategist through the creative measurement framework, KPIs, and reporting processes to track and communicate the impact of creative assets. Cross-Functional Collaboration: Partner with our Brand and Integrated Comms teams to ensure lower funnel conversion campaigns are aligned with overarching marketing calendars and upper/mid-funnel media strategies Brand Consistency: Ensure creative outputs maintain reasonable brand consistency while adapting to platform-specific requirements and innovations Innovation & Trends: Stay ahead of industry trends, exploring new platforms, formats, and storytelling techniques to maintain creative relevance and effectiveness
    Requirements
    Bachelor’s degree in marketing, design, communications, or a related field 8+ years of experience in creative development for performance marketing, ideally with a mix of in-house and agency roles. Strongly preferred background in copy, design, production, video, etc.  Preferred to have experience in DTC or eCommerce businesses Proven ability to lead a team and develop performance-driven creative that achieves measurable business results. Strong understanding of online and offline marketing channels (e.g., Meta, Google, TikTok, YouTube, TV) and their creative best practices Analytical mindset with experience using data to inform and optimize creative decisions Exceptional project management skills, with the ability to manage multiple priorities in a fast-paced environment Excellent communication skills and ability to present creative concepts and performance insights to stakeholders   Who you will work with: Report to Director of Growth Marketing Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more Manage external vendors and agency partners across various marketing channels and tools   Benefits and perks Medical, dental, and vision coverage 401k match Equity in Harry’s  Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years  Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands   Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $177,200-$243,650, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.    
    Creative Director, Growth Marketing at Harrys