Strategic Oversight and Execution: Develop and implement comprehensive communication strategies that integrate social media, influencer marketing, public relations, and partnerships to promote brand consistency and increase market penetration. Social Media Management: Oversee the strategy for all social media channels (Tiktok, IG, YouTube shorts, Reels), ensuring content aligns with Harry's brand voice and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels. Define voice, guidelines and visual style for content, and create the right mix of content at different points in the awareness/consideration/conversion funnel. Influencer Strategy: Craft and execute influencer marketing strategies that effectively utilize personalities and content creators to expand brand reach and authenticity. What communities do we want to engage with? What types of influencers make the most sense to reach our customers? Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and influencers to develop content, scheduling content to be shared and proactively engaging with the community and measuring response. Own the creator strategy (internal and external) and execution across micro, mid and macro creators, driving outreach, connection and execution  Agency Management: Manage relationships with our social content agency, influencer agency, and PR agency to ensure they deliver on brand objectives and provide ROI. Act as the primary point of contact for all external communications and campaign management for these agencies. Team Leadership: Lead and mentor a team of three, dedicated to managing our social channels, nurturing our social and influencer communities, and executing our PR strategies. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms. Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives and campaigns to refine strategies and report on ROAS. Own all social & influencer reporting and analytics, always making the case for social and community’s key role in Harry’s brand and growth. Set goals as it relates to overall social / community engagement Collaborative Partnerships: Work closely with brand, creative, retail, and product teams to ensure message cohesion and optimal impact across all consumer touchpoints. Have a deep empathy with other functions – growth, brand, etc - and recognition that deep partnership is essential, and content needs to make those functions successful and vice versa Define and allocate budget across all comms pillars (owned content, influencer, contracted with agencies or creators, PR, partnerships etc) to drive best overall outcomes

Reporting to VP, Harry’s Brand Leading the Harry’s Marketing Communications team Working cross-functionally with Brand Management, Omni Go-to-Market, Insights, DTC, Creative/Design   This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.   Benefits and perks Medical, dental, and vision coverage 401k match Equity in Harry’s  Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years  Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands   Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $158,400-$217,800, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.