Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management Engage on influencer content to drive brand awareness and build/retain consumer loyalty Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities  Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards;  leverage platforms to measure campaign success and provide data-backed recommendations for optimization Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar

Qualifications Bachelor’s Degree or equivalent 5-7 years of experience successfully building, operating, and scaling an influencer marketing function Experience in social media marketing, community management, and communications required Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing Experience using third party influencer marketplace and performance platforms  Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc) Responsible for casting and managing large scale influencer programs    Here's who you'll work with Reporting into Allie Chartoff, Head of Integrated Marketing, Social and Content You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more     Benefits and perks Medical, dental, and vision coverage 401k match Equity in Harry’s  Flexible time off and working hours Wellness and L&D stipends 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years  Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from all of our brands