Strategic Planning and Forecasting:

Revenue Management: Monitor market trends, competitive landscapes, and industry shifts to ensure the company’s offerings are aligned with consumer demand and competitive positioning. Provide actionable insights and recommendations to optimize brand price position, product assortment price architecture, and promotions. Cross Functional Alignment: Collaborate with the sales and marketing teams to ensure alignment between commercial strategy and go-to-market initiatives. Drive the development of sales enablement tools and materials that support commercial objectives and sales targets. Collaborate across departments, including operations, product development, and supply chain, to ensure that commercial strategies are fully integrated into the broader business functions. Financial Planning and Budgeting: Oversee the creation of the commercial budget, ensuring the allocation of resources to support key strategic initiatives. Work closely with finance teams to monitor and report on P&L performance, identifying opportunities for cost savings and revenue enhancement. Ensure financial forecasts and performance metrics are accurately tracked and adjusted as necessary.