Manages overall retail operations budget to plan.
Triage customer retail issues and distribution opportunities working with 3P merchandising partners and sales account managers to maximize retail operations.
Communicate competitive activity back to the organization re: assortment, pricing, shelving and promotion changes.
Identify and partner with the marketing and sales ops team to develop retail operation tools needed to drive the business including but not limited to POS, demo/roadshow supplies, field applied IRCs and tear pads, and coolers.
Manage, maintain and leverage CRM tool (Wiser).
Monitor success of 3P and broker partners through 3P analysis report. Evaluate ROI and make necessary strategy changes as our needs change.
3rd Party Merchandising vendor training and management (Dirty Hands, Basemakers, Green Spoon, Advantage, Fresh Source).
Aligning with the sales team and broker retail on account specific missions and selling priorities min. 30 days in advance of execution.
Track and report speed to shelf on new items.
Verify compliance on agreed upon shelf and merchandising price points, communicate discrepancies to the team
Conduct monthly meetings with each third party partner, validating upcoming retail execution priorities for the next 60 days and reviewing scorecard results to track performance.
Utilize existing and/or develop scorecards required to hold broker partners accountable to KPI metrics tied to the plan.
Conduct brand training with 3P merch teams and brokers; conduct regular ride-alongs to monitor audit activity.
Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities within the sales department.
Requirements
7-10 years of sales operations experience in a CPG company
Experience developing sales operations tools
Strong written and verbal communication skills
Excellent negotiation skills
Prior key account experience strongly preferred
Experience managing brokers and managing 3Ps
Ability to work cross-functionally with internal departments such as sales, marketing, and finance as well as external partners
Strong leadership skills and experience managing third-party partners
Experience with Wiser or similar CRM system
Reports to: Vice President of Sales
Compensation: $150-160k base salary + bonus
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