Develop and execute Google Ads and Bing ads marketing campaigns that exceed business goals.
Build and execute tests to optimize campaigns using data-driven insights
Forecast, generate and maximize revenue opportunities for our product lines
Help execute channel optimization including Performance Max, Google Search, Demand Gen and Youtube ads.
Track and report on campaign performance across all product categories and global markets to deliver actionable insights.
Work cross-functionally with various teams to drive customer growth
Continuously seek to improve key customer acquisition and conversion metrics
Stay up-to-date with industry trends, development in digital marketing and monitor competitive activities and strategies
Maintain positive collaboration with external partners (Google, creative agencies)
Continually strive to promote Prose’s mission and values
Requirements
B.A./B.S. preferred
3+ years of SEM, Paid Search, Google ads experience and/or Digital Marketing, preferably in DTC, subscription services, or at a media agency
Experience managing Paid Search and Performance Max ads at scale, preferably for DTC or other CPG brands
Technical, analytical mindset with strong critical thinking skills with a solution-oriented mindset
High level of technical proficiency in Google suite, specifically Sheets and Slides
Working knowledge of analytical and data visualization tools (Google Analytics 4, Looker Studio, Looker)
Professional presence and communication skills with ability to multi-task across multiple priorities
Curious, self-motivated and highly results-driven in a fast-paced environment
Experience with shopping feeds and/or Youtube ads is an asset
Google Certification is a plus
Perks & Benefits:
Prose fosters inclusivity, learning, and diversity within our teams and workplace. Just as we celebrate unique beauty, every team member is encouraged to show up as their full self. In addition to creating an environment where all individuals feel welcome, we offer benefits that include:
A competitive and flexible PTO policy
Competitive compensation package
Company sponsored health care plan (medical, dental and vision plans)
401k + matching
$125 monthly wellness allowance
FSA and commuter benefits
Snacks and vending machine available on site
Prose Values
Intentional Inclusivity
Associate, Paid Search (Growth Marketing) at Prose