About Prose
Manage Amazon strategy, day-to-day operations and optimization of direct revenue driving, including Amazon Marketing (both on and off platform), Paid Search, Paid Social, ASIN management, Influencer, Subscribe + Save, etc.
Develop and manage brand calendar: plan marketing activities, new product launches, content and promotions, ASIN content, PDP pages, reviews, etc.
Partner with 3P Amazon Agency in the creation of full funnel Amazon marketing strategy. Manage agency ongoing to maximize TACOS, ACOS, performance of Search, Shopping, Social, Display and SEO
Carefully manage the Amazon financials and financial profile, with considerations of Amazon fees, pricing, margins, ACOS/TACOS as a % of Net Sales, and work with Finance dept to ensure Amazon is an accretive (or strategically invested) channel
Strategize ways to improve Amazon marketing & relevancy by identifying key areas of opportunity to optimize KPI’s to drive engagement and conversion
Find opportunities to test and optimize Amazon performance –i.e. creative, copy, time of day, segmentation A/B testing, pricing, etc.
Collaborate with internal brand team and external freelance Creative for all content development (copy/photography/stills/video assets) that is on brand and optimal for Amazon performance
Oversee 3P Amazon agency for brand development and digital projects, ongoing site maintenance for ASIN development and Content/Creative
Monitor and resolve technical issues with Amazon, claim/case submission, and supporting Amazon tools
Responsible for working with the agency for site merchandising, orders and inventory management
Perform regular audits of Amazon content to ensure accuracy, timeliness, and relevancy for all ASINS
Responsible for daily, weekly, monthly Sell Central reporting and analysis. Deliver key insights and recommendations to brand Exec Team that will drive performance
Routinely monitor competitor Amazon marketing (both on and off platform) and programming to stay on top of industry and channel trends. Be the internal Amazon expert for the company
Manage Amazon Customer Service issues with agency + internal team (returns, complaints, etc), swiftly resolve issues, and provide a consistent and best-in-class Amazon experience for customers