Execute the Platform Strategy: Implement the vision and roadmap for LinkedIn, Pinterest, YouTube, Instagram, and TikTok, ensuring each platform has a unique, high-performing strategy aligned with audience behaviors and brand priorities. Set and Uphold Best-in-Class Execution Standards: Develop and enforce tailored content strategies to maximize engagement and drive measurable business impact across all platforms. Own Strategic B2B Partnerships: Lead and maintain key platform partnerships to unlock opportunities, exclusive features, and strategic collaborations that push the brand forward. Guide the Big Picture: Relentlessly advocate and defend our north star, ensuring all content decisions align with larger brand, community, and business goals. Bridge Strategy with Creative Execution: Partner closely with the creative team to assign internal resources to social/community programming, ensuring that designers, producers, and editors are effectively allocated to priority initiatives. Drive Measurable Impact: Set clear KPIs, analyze performance data, and adjust strategies in real-time to ensure platforms deliver on brand and business objectives.

Lead Influencer Casting & Strategy: Develop data-driven influencer casting, leveraging audience insights, past performance, and business priorities to ensure the right creator mix for each campaign. Manage Influencer Relationships: Build long-term partnerships with influencers, talent agencies, and vendors to ensure a strong, high-performing influencer ecosystem. Oversee Vendor & Partnership Strategy: Manage relationships with external partners to scale influencer activations efficiently and cost-effectively. Campaign Logic & Planning: Develop structured influencer campaign models, ensuring efficient workflow, clear objectives, and strong ROI measurement. Creator Ecosystem Strategy: Deeply understand and optimize RTR’s creator tiers, ensuring a structured activation model that maximizes impact. Activation Strategy & Execution: Define and execute RTR’s creator engagement and activation plans, ensuring the right creators are leveraged at the right time for maximum business impact. Long-Term Creator Relationship Management: Establish and nurture relationships with high-value creators, ensuring continued collaboration and brand alignment.   What You Bring:  Deep expertise in platform strategy with a proven track record of leading across LinkedIn, Pinterest, YouTube, Instagram, and TikTok. A strategic mindset with a bias for action, able to think big picture while also executing at a highly detailed level. Strong understanding of Influencer & Creator Marketing, including data-driven casting, campaign planning, and relationship management. Experience managing talent & agency relationships, including working directly with influencers, managers, and vendors. Cross-functional leadership experience, able to effectively partner with creative, paid, influencer, and brand teams. A logistics-first approach to execution, ensuring the right teams are working on the right priorities at the right time. A passion for community-driven content, knowing how to build engagement, loyalty, and brand love at scale. Proven ability to navigate a fast-moving environment, adjusting priorities based on data, trends, and platform shifts.   Why Join Us?  Own and define the future of our platform presence. Work at the highest strategic level, guiding a team that executes at world-class standards. Collaborate with top-tier creative and marketing talent. Have a massive impact on engagement, brand perception, and business Benefits: