Drive topline revenue growth for the DTC business through planning, development, and execution of comprehensive performance marketing strategies via paid media channels Own key department objectives and develop initiatives for new customer growth, LTV:CAC, and channel expansions while focusing on marketing efficiency Oversee, plan, and execute campaigns for digital channels (Social, Search, Affiliate, Display) as well as traditional channels (Video, Audio, OOH, Direct Mail) Monitor and analyze performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns; test, measure, and learn continuously Work closely with Growth Analyst to determine channel budget allocations; partner with FP&A and Marketing Insights to drive financial forecasting Collaborate closely with Integrated Marketing, Creative, CRM, Ecommerce, and Insights on all new product launches, promotions, and marketing campaigns Mentor and develop an agile, collaborative, and high performing growth marketing team Manage vendor and partner relationships to identify areas of opportunity and growth Identify opportunities with new channels, platforms, and tools by staying on the forefront of industry trends

DTC subscription and traditional ecommerce experience 3+ years of leading as Head of Growth for a digitally native business with annual sales $200M+ Direct, hands-on experience with media buying on Meta and/or Google Working knowledge of offline marketing specifically as it relates to TV/OTT and Audio Experience leading high performing growth marketing teams of 5+ people Managed diverse media budgets of $100M+ Must be data driven and proficient in aggregating data across multiple sources Comfortable working in a fast-paced hybrid environment with an ability to pivot and bring teams together Preferred:  Experience with marketplaces and/or retail media Experience with conversion rate optimization (CRO) Experience with CRM, specifically email marketing and SMS Lead gen cultivation Comfortable pulling and analyzing data from GA4, Heap, and Looker CDP activation Compensation: $225,000 - $260,000 per year base salary An annual bonus percentage that varies based on level of role Employer matching (up to 3% of base salary) for company sponsored 401K plan At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees. If you are based in California, we encourage you to read this important information for California residents linked here. To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.