seedhealth.com • seed.com • luca.bio You This role will oversee the optimization of current acquisition efforts across key performance marketing channels to scale existing programs, improve efficiency and help Seed achieve its target KPIs. You will collaborate closely across the org with Creative, Design, Integrated Marketing, Growth Product and Data to bring these acquisition efforts to fruition.  Who You Are

What You’ll Do Performance Marketing Strategy: Execute a performance marketing strategy that aligns with the company's overall goals and objectives to drive growth for Seed’s flagship product, DS-01  Paid Advertising: Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search and Paid Social) to drive efficient customer acquisition and revenue growth optimized to LTV/CAC ratio Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets. Analytics and Reporting: Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals.  Testing and Experimentation: Implement A/B testing and experimentation across ad formats, audience targeting, landing pages to refine marketing strategies. Analyze test results to identify winning strategies and apply insights to improve overall channel performance. Measurement: Support broader marketing analytics and attribution projects that help understand the impact of channels through incrementally testing, marginal ROI analysis and collaborating with data team on advanced attribution modeling.  Market Research: Stay informed about industry trends and competitor activities to identify growth opportunities and potential threats. Influencer and Partnership Marketing: Collaborate with influencer/ambassador program to expand our reach and drive performance marketing results Agency Management: serve at POC and Seed SME on execution of performance marketing channel strategy for DS-01 Technical Skills: proficiency with web analytics tools (Amplitude, Mixpanel, Google Analytics), familiarity with Meta and Google’s new(er) ad products (PMax, Discovery, Advantage+ Shopping Campaigns), A/B testing (in platform tooling and Optimizely), advanced attribution modeling. The annual pay range for this full-time position is $140k-$165k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training. Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem. Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.