Develop and implement a holistic social media strategy and playbook across all platforms (Instagram, Twitter/X, LinkedIn, TikTok, Facebook, YouTube, Threads) that aligns with our brand strategy and marketing goalsCreate and manage a social content calendar that ensures consistent, high-quality, and engaging social media contentOversee the day-to-day management of social media channels, including content creation, posting, and community managementCollaborate with Content Creator and Community Manager to concept and execute social content, ensure high-quality content, and provide strategic guidanceMonitor and analyze social media metrics, generating regular reports on performance, engagement, and ROIStay current with pop culture, fitness/health/wellness social media, platform updates and trends, and emerging digital communication strategiesCollaborate with marketing, product, and content teams to ensure integrated, consistent messaging, brand identity, and campaign execution

3-5 years of experience in social media strategy, social media marketing, and content production, ideally with some experience in the luxury spaceProven track record of growing social media audiences and driving engagementStrong understanding of social media best practices, analytics, and performance measurement toolsExcellent writing and communication skills across various platforms and formatsA pulse on and passion for what’s next in social and pop cultureStrong leadership skills with experience managing and mentoring team membersNYC-based and able to travel to our NYC office on a regular basis as needed for content productionBachelor's degree in Marketing, Communications, Digital Media, or related field preferred Nice to Have: Experience working with Sprout Social At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you! Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.