Lead the end-to-end product design process, from initial concept development to final production, ensuring alignment with True Classic’s brand ethos and customer expectations. Collaborate with cross-functional teams, including sourcing and production, to select materials and finalize product specifications. Stay ahead of fashion trends and market dynamics to infuse fresh ideas and innovation into product designs. Oversee the creation of seasonal color palettes and fabric selections, ensuring cohesive collections that resonate with target consumers. Manage design timelines and ensure all product development milestones are met, balancing speed to market with product quality.

Develop and implement comprehensive seasonal merchandising strategies that align with the company’s growth objectives and brand vision. Analyze sales data, customer feedback, and market trends to inform assortment planning and product mix optimization. Collaborate with the Buying and Planning teams to ensure product availability meets customer demand while maintaining efficient inventory levels. Establish strong visual merchandising guidelines to enhance product appeal and storytelling across various channels. Strategize product launches, expansions into new categories, and strategic partnerships to drive brand growth and customer engagement. Product Marketing: Partner with Marketing and Channel teams to create compelling product stories and go-to-market strategies that amplify brand identity and resonate with the target audience. Develop product positioning and messaging that highlight key product features and benefits, ensuring alignment across all marketing channels. Support the creation of promotional campaigns and initiatives that increase product visibility and drive sales. Collaborate on photoshoots, campaign planning, and digital content to showcase products effectively across e-commerce and social media platforms. Monitor and evaluate product performance post-launch, using insights to refine future design, merchandising, and marketing approaches. Qualification Requirements: Minimum of 5 years of experience in apparel product design, preferably within a fast-paced, growth-oriented brand; proven ability to conceptualize and execute product designs from initial sketches to final production, ensuring a cohesive and innovative product line. Extensive knowledge of fabrics, knits, and textile technology, including fiber content, properties, and application to apparel design. Expertise in color theory and its application in seasonal design palettes, ensuring the creation of products that align with customer preferences and brand identity. Deep understanding of merchandising principles, including assortment planning, product positioning, and pricing strategy. Strong analytical skills to interpret market research, customer feedback, and sales data to inform product design and merchandising decisions. Ability to pivot between high-level strategy and detailed execution, adapting quickly to shifts in consumer behavior and market conditions. Exceptional leadership and team management skills, fostering a collaborative environment across design, merchandising, and marketing teams. Effective communication skills to articulate design concepts and strategy to stakeholders, including cross-functional partners and executive leadership. Entrepreneurial mindset with a proactive approach to problem-solving and innovation. Company Overview: True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success: