Conduct in-depth analysis of marketing campaigns, ad creatives, website performance, and product sales to identify opportunities for growth and optimize future campaigns Monitor and analyze trends from paid ad channels, website traffic, sales and user behavior, and communicate insights and recommendations to senior management Develop and implement a marketing attribution model to accurately measure the impact of our marketing efforts on business outcomes Design and execute A/B and multivariate experiments to test new ideas and optimize campaign performance Create a reporting framework to regularly communicate key insights and findings to stakeholders Measure the incrementality of marketing channels/campaigns and initiatives using lift studies and other geo holdout or scaled methodologies Build a mixed media model to understand the impact of multiple marketing channels on business outcomes that help guide the marketing channel investment strategy Utilize the post-purchase surveys that gather customer feedback, incorporate results into the marketing attribution/MMM model, and helping to inform channel investments Develop and maintain marketing dashboards and reports to track key performance indicators and provide insights to cross-functional teams Collaborate with cross-functional teams to ensure that data-driven insights inform decision-making at all levels of the organization Stay up-to-date with emerging trends and technologies in data analytics and provide recommendations for new tools and platforms to improve data insights

Bachelor’s degree in a related field (e.g., Computer Science, Data analytics, Marketing, Statistics, Economics) 8+ years of experience in marketing and data analytics, with a focus on attribution, marketing analysis, and website analytics, preferably in ecommerce or retail. Strong understanding of marketing measurement and optimization techniques, including A/B testing and multivariate experimentation Experience with SQL, data visualization tools, statistical analysis and media mix modeling. Experience with post-purchase surveys and customer feedback analytics Excellent communication and presentation skills, with the ability to translate technical concepts for a non-technical audience Experience leading a team or directing analytics agencies Company Overview: True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success: Move the Needle 📈 We are obsessed with driving tangible business results. We constantly refocus our efforts and eliminate busy work to drive measurable impact.