Internet marketing is the process of determining what consumers want and deciding the best ways to promote specific products or services. Moreover, in this digital age, successful marketing campaigns are often executed through the web by digital marketing experts who understand well how to reach current and potential audiences online. Digital media outlets are some of the most popular channels for engagements and communication.
In this article, we’ll discuss the average digital marketing specialist’s salary and the different roles that one can expect to see in this category. The overall structure may vary based on different variables such as location, company, campaigns, or experience.
What is a Digital Marketing Specialist?
A digital marketing specialist develops, implements, and manages marketing campaigns to promote a company and its products and/or services. An experienced digital marketer is responsible for planning, executing, and driving a number of different digital marketing components, such as content, email, mobile, social media, SEO, paid ads, and more. Important metrics for internet marketing specialists are the return on investment, cost per conversion, and cost per acquisition.
Average Salary Range for Digital Marketing Specialist
How much does a digital marketing specialist make? Here is a list of the average salary ranges for digital marketing specialists located in the US:
1. Ziprecruiter.com: $55,053/yr
2. Salary.com: $62,321/yr
3. Glassdoor.com: $91,909/yr
Highest Salary Range for Digital Marketing Specialist
Here is a list of the highest salary for digital marketing specialists located in the US:
1. Ziprecruiter.com: $85,000/yr
2. Salary.com: $71,229/yr
3. Glassdoor.com: $142,000/yr
Lowest Salary Range for Digital Marketing Specialist
Here is a list of the lowest salary for digital marketing specialists located in the US:
1. Ziprecruiter.com: $24,500/yr
2. Salary.com: $54,846/yr
3. Glassdoor.com: $59,000/yr
Highest paying states for Digital Marketing Specialist in the US
Across the states in the US, Digital Marketing Specialist roles are valued differently as position is distributed in certain locations more than others. Here is a list of the highest-paying states for this role:
1. New Jersey: $73,368/yr
2. Washington: $72,424/yr
3. New York: $68,512/yr
4. Delaware: $66,043/yr
Highest paying cities for Digital Marketing Specialist in the US
Digital marketing specialists’ salaries in the United States vary based on the cities. By analyzing this data, you'll be able to consider jobs from companies based out of these areas to maximize the earning potential for your digital marketing career.
1. Barnstable Town, MA: $66,593/yr
2. Sunnyvale, CA: $65,943/yr
3. Santa Cruz, CA: $64,612/yr
4. Livermore, CA: $64,242/yr
Highest paying cities for Digital Marketing Specialist in the UK
Here is the list of the highest-paying cities for digital marketing specialists in the UK:
1. London: £39,780.11/yr
2. Birmingham: £32,095.31/yr
3. Cardiff: £33,826.00/yr
4. Coventry: £27,304.50/yr
5. Edinburgh: £26,030.90/yr
Highest paying cities for Digital Marketing Specialist in Australia
Here is the list of the highest-paying cities for digital marketing specialists in Australia:
1. Barangaroo NSW: $118,509/yr
2. Sydney NSW: $96,735/yr
3. Melbourne VIC: $90,473/yr
4. Gold Coast QLD: $85,988/yr
5. Brisbane: $81,822/yr
Different roles in a Digital Marketing Specialist Career
Digital Marketing Specialist
A digital marketing specialist is responsible for maintaining the brand's online presence by working on various marketing campaigns. Their duties include performing market research, strategizing, and creating compelling content to aid in the success of marketing campaigns.
Digital Marketing Manager
A digital marketing manager is responsible for implementing, monitoring, and optimizing marketing campaigns, and managing digital marketing strategies to reach a broad audience and attain greater exposure.
Digital Marketing Coordinator
A digital marketing coordinator collects data about target demographics and develops, coordinates, and executes marketing campaigns to improve a company's marketing efforts. Marketing coordinators also track sales data and make sure to achieve marketing goals. For more relevant jobs and salaries, do visit us and apply today.
