Email Marketing Specialist Salary

If any business thinks of a brilliant way to stay in touch with its customers, it’s definitely through email marketing. With email marketing, you can effectively boost a company’s ROI. If you like strategic thinking and copywriting, any email marketing career is for you.

What is an Email Marketing Specialist

An email marketing specialist builds email lists, composes emails, and nurtures leads through email messaging. Their job is to level up the email marketing campaign of a company. As an email marketing specialist, you must understand how sales funnels and the A/B testing process work. You must also build superb copywriting skills and study case studies related to email marketing.

Average Salary Range for Email Marketing Specialists

Here is the list of the average salary range for email marketing specialists in the US:

1. Glassdoor.com: $63,133/yr

2. Ziprecruiter.com: $59,261/yr

3. Salary.com: $68,363/yr

Highest Salary Range for Email Marketing Specialists

Here is the list of the highest salary range for email marketing specialists in the US:

1. Glassdoor.com: $83,676/yr

2. Ziprecruiter.com: $98,000/yr

3. Salary.com: $82,403/yr

Lowest Salary Range for Email Marketing Specialists

Here is the list of the lowest salary range for email marketing specialists in the US:

1. Glassdoor.com: $41,766/yr

2. Ziprecruiter.com: $21,000/yr

3. Salary.com: $58,241/yr

Highest paying states for Email Marketing Specialists in the US

Here is the list of the top highest-paying States for email marketing specialists in the US:

1. Delaware: $82,474/yr

2. Washington: $69,248/yr

3. Minnesota: $67,748/yr

4. Arkansas: $67,674/yr

Highest paying cities for Email Marketing Specialists in the US

Here is the list of the top highest-paying cities for email marketing specialists in the US:

1. New York City, NY: $70,185/yr

2. San Mateo, CA: $67,597/yr

3. Boston, MA: $66,514/yr

4. Daly City, CA: $66,469/yr

Highest paying cities for Email Marketing Specialist in the UK

Here is the list of the top highest-paying cities for email marketing specialists in the UK:

1. Nottingham: £34,196/yr

2. London: £33,432/yr

3. Milton Keynes: £32,555/yr

4. Oxford: £31,103/yr

Highest paying cities for Email Marketing Specialist in Australia

Here is the list of the top highest-paying cities for email marketing specialists in Australia:

1. Barangaroo NSW: $118,509/yr

2. Sydney NSW: $96,173/yr

3. Melbourne VIC: $90,785/yr

4. Sydney Central Business District NSW: $82,545/yr

Different roles in an Email Marketing Specialist Career

Email and SMS Marketing Specialist

In this role, you double your job as someone assigned to email and SMS marketing. You need excellent interpersonal and strong communication skills to succeed in this job. Qualified candidates must have a bachelor’s degree in business, marketing, or digital commerce. Applicants with 2-3 years of online email marketing work experience have higher chances of getting hired than those without work experience.

Email Marketing Manager

An email marketing manager uses communications tools to advertise a company. To be a top-rated email marketing manager, you must have excellent email marketing skills and what it takes to understand how email marketing works. Other essential skills include knowledge of digital sales funnels and impressive copywriting skills. Qualified candidates shall have at least a bachelor’s degree and have past work experience with email marketing, web analytics, lead nurturing, and marketing automation.

Digital Marketing Specialist

Email marketing specialists are all digital marketing specialists. But not all digital marketing specialists are niched in email marketing and management. A digital marketing specialist is a jack of all trades. They can do copywriting, content creation, develop visual assets, manage websites, and optimize digital assets with SEO.

Email and Social Media Expert

In this job, you’ll manage email communication and social media marketing. It’s like hitting two birds with one stone. With social media marketing, you attract potential clients by introducing your brand’s identity. With email marketing, you are building business relationships with your customers. When both are done effectively, this will give your company an A+ in marketing strategy.

Email Marketing Associate

Email marketing associate is simply another name for email marketing specialists. Email marketing associates are assigned to create email marketing campaigns. In this job, you also need to proofread emails for clarity. You’ll be helping the company boost engagement rates, improve email marketing strategy, increase the loyalty level of clients, and any strategy that an email marketer can think of.