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Instagram Influencer Salary

Salaries

1/10/2023 • 1:35:26 PM

by Shaun

Instagram Influencer jobs are all the rage in today’s digital era. In any business, entrepreneurs will always find a way to spread the word about their products, which is when influencer marketing will come in handy. Instagram influencers have the power to level up the brand exposure of any business. They can make brand reviews, recommendations, and endorsements that their followers will be more likely to notice.

In this article, we will discuss more how much Instagram Influencers can make and the job roles you can do in this career.

What is an Instagram Influencer?

An Instagram Influencer is a regular Instagram user, has built a reputation, and has established credibility on Instagram. Most Instagram influencers have accumulated an immense following and are usually paid by brands for promotions and reviews. They also use their online presence for advertising campaigns.

Average Salary Range for Instagram Influencers

Here is the average salary range for Instagram Influencers in the US:

  1. Glassdoor.com: $52,200/yr

  2. Ziprecruiter.com: $53,599/yr

  3. Salary.com: $68,947/yr

Highest Salary Range for Instagram Influencers

Here is the highest salary range for Instagram Influencers in the US:

  1. Glassdoor.com: $77,173/yr

  2. Ziprecruiter.com: $103,500/yr

  3. Salary.com: $81,794/yr

Lowest Salary Range for Instagram Influencers

Here is the lowest salary range for Instagram Influencers in the US:

  1. Glassdoor.com: $29,204/yr

  2. Ziprecruiter.com: $15,500/yr

  3. Salary.com: $58,998/yr

Highest paying States for Instagram Influencers in the US

Here is the list of the highest-paying states for Instagram Influencers in the US:

  1. Washington: $60,309/yr

  2. New York: $57,228/yr

  3. Idaho: $54,509/yr

  4. California: $53,921/yr

Highest Paying Cities for Instagram Influencers in the US

Here is the list of the highest-paying cities for Instagram Influencers in the US:

  1. Green River, WY: $65,676/yr

  2. Santa Clara, CA: $62,526/yr

  3. San Francisco, CA: $61,083/yr

  4. Washington, DC: $60,309/yr

Highest Paying Cities for Instagram Influencers in the UK

Here is the list of the highest-paying cities for Instagram Influencers in the UK:

  1. London: £37,441/yr

  2. Nottingham: £35,343/yr

  3. Leeds: £34,686/yr

  4. Newcastle upon Tyne: £30,495/yr

Highest Paying Cities for Instagram Influencers in Australia

Here is the list of the highest-paying cities for Instagram Influencers in Australia:


  1. Perth WA: $142,302/yr

  2. Sydney NSW: $86,701/yr

  3. Melbourne VIC: $80,645/yr

  4. Richmond VIC: $60,000/yr

Different Roles in an Instagram Influencer Career

Influencer Marketing Manager

Influencer Marketing Manager’s responsibilities include making strategies and creative campaigns for various businesses. As an Influencer Marketing Manager, you will work with social media, public relations, and marketing teams. You are also expected to make an influencer content calendar for engagement.

Social Media Manager

A Social Media Manager’s job is to overview a company’s online interactions with the public. Essential tasks include analyzing engagement data and trends. You’re also expected to plan for digital campaigns to maintain online community engagement.

Brand Ambassador

The Brand Ambassador role is perfect for you if you have an established online presence, a high sense of professionalism, and exemplary leadership skills. To be a good ambassador, you should have a positive attitude, influence, and communication skills. With good communication skills, you’ll be able to talk about your brand to your followers and customers.

Influencer Manager

As an Influencer Manager, your responsibility is to ensure strategic influencer marketing success. Strategies include managing end-to-end influencer marketing campaigns and choosing the right influencers to represent a company’s branding. Other responsibilities include reaching out and pitching to brands for “PR” or “Collaboration.”

Digital Marketing Associate

Digital Marketing Associates are responsible for implementing the digital marketing strategy. Other tasks include promoting company websites, social media platforms, and other online media for marketing, researching marketing trends, performing administrative tasks, and updating databases. As a Digital Marketing Associate, you must manage social media accounts and create content.

Instagram Content Creator

An Instagram Content Creator is someone who creates content for posting via Instagram. What differentiates content creators from social media influencers is that content creators create original content, while social media influencers showcase sponsored content to make a living.