Social Media jobs are becoming in demand at an incredible rate yearly. But what exactly do social media specialists do, and how much do they make each year?
Making an engaging social media post can build a special connection between the business owner and the customers. But there are other things you need to know in the world of social media marketing. In this article, we’ll tell you how much a social media specialist makes in a year and also the different job roles that are relevant in the field of social media marketing.
What is a Social Media Specialist?
Social media specialists are responsible for administering content on all social media platforms that you can think of such as Instagram, Facebook, Twitter, and Pinterest. In fact, they wear a lot of hats in the field of social media marketing. A social media specialist can be a marketer, a strategist, a copywriter, an analyst, a customer service representative, and a designer rolled into one.
Average salary ranges for Social Media Specialists
Here is a list of the average salary ranges for Social Media Specialists located in the US:
1. Glassdoor.com: $47,183/yr
2. Ziprecruiter.com: $45,667/yr
3. Payscale.com: $48,591/yr
4. Salary.com: $45,225/yr
Highest salary ranges for Social Media Specialists
Here is a list of the highest salary for Social Media Specialists located in the US:
1. Glassdoor.com: $62,790/yr
2. Ziprecruiter.com: $92,000/yr
3. Payscale.com: $66,000/yr
4. Salary.com: $52,595/yr
Lowest salary for Social Media Specialists
Here is a list of the lowest salary for Social Media Specialists located in the US:
1. Glassdoor.com: $31,142/yr
2. Ziprecruiter.com: $17,500/yr
3. Payscale.com: $36,000/yr
4. Salary.com: $39,651/yr
Highest paying states for Social Media Specialists in the US
Across the states in the US, Social Media Specialist roles are valued differently as talent is distributed in certain locations more than others. Here is a list of the highest-paying states for this role:
1. District of Columbia: $60,360/yr
2. Massachusetts: $54,483/yr
3. Washington: $54,971/yr
4. New York: $55,915/yr
Highest paying cities for Social Media Specialists in the US
In the U.S., salaries for Social Media Specialists vary from city to city. Having an idea of which city pays well for talented social media specialists like you will help you maximize your earning capacity. Here’s a list of the highest-paying cities for Social Media Specialists in the US.
1. Washington, DC: $60,436/yr
2. San Francisco, CA: $59,732/yr
3. New York, NY: $56,127/yr
4. McLean, VA: $55,970/yr
Highest paying cities for Social Media Specialists in the UK
1.Belfast: £76,943/yr
2. Glasgow: £38,660/yr
3. London: £31,575/yr
4. Iver: £29,094/yr
Highest paying cities for Social Media Specialists in Australia
1. Sydney Central Business District NSW: $100,701/yr
2. Perth WA: $98,782/yr
3. Joondalup WA: $97,523/yr
4. Brisbane QLD: $88,951/yr
Different Roles in a Social Media Marketing Career
There are a lot of hats you can wear when you want to work in the social media marketing field. But it’s also important to find the position that suits your current skill set. Take time to read the following social media marketing job roles and find the job that perfectly fits you.
Social Media Marketing Coordinator
To be a social media marketing coordinator, you’ll be needing exemplary skills in communication. This role is perfect for those who feel adventurous to work with various departments and clients under social media management. Your job is to coordinate with everyone involved in the social media marketing team. Other roles include collaboration techniques, organizational abilities, and other activities that involve teamwork. In this role, you will learn a lot of social media marketing skills such as content management, reporting, implementation of a campaign, event management, and developing strategies.
Social Media Assistant
In this role, you’ll work as an assistant to the social media manager. This is perfect for entry-level aspirants who are willing to gain valuable experience in the social media marketing field. This is the role where you get the chance to gain practical experience that can be useful once you get promoted to a higher social media marketing position. You assist your team’s senior managers and the learning curve continues.
Social Media Strategist
It takes serious skill to be an expert in specializing in social media strategy. It’s either the team can make it or break it when it comes to planning a social media marketing strategy. Social Media Strategists are more likely to belong to senior positions. Sometimes, a social media strategist can be considered the head director of the social media marketing team.
Social Media Analyst
If you’re the type who is comfortable working on the background and interested in analyzing lots of relevant social media data, the job role of a Social Media Analyst suits you really well. Social Media Analysts are responsible for reviewing all social media campaign statistics. They’re the ones who are using Google Analytics and other data analytics tool to measure a company’s social media success. Your role is to also identify if a campaign works and you do that by analyzing the ROI for each campaign. It is usually the social media analyst who does the reporting and presents the information analytics to the group. It may include budget decisions in the future.
